INSIGHTS & INTELLIGENCE
Hospitality Market Research & Feasibility Studies
Make better decisions before you invest, expand, reposition or launch. Savvy IQ helps restaurants, hotels and F&B businesses understand their customers, markets, competitors and commercial opportunities.
Trusted by Leading Brands
BUILT FOR HOSPITALITY. GROUNDED IN EVIDENCE.
Good hospitality decisions need more than instinct. Whether you are launching a new restaurant, repositioning an existing venue, expanding a hotel F&B offer or reviewing a struggling business, you need clear insight into the market, the customer and the numbers.
Savvy IQ provides hospitality insights and intelligence for restaurants, hotels, bars and F&B operators. We combine customer understanding, market research, competitor analysis, business planning and financial modelling to help owners and leadership teams make better commercial decisions.
- Hospitality market research and customer insight
- Restaurant and F&B competitor analysis
- Demographic and local market understanding
- Business plans for launches, growth and investment
- Financial modelling, forecasting and scenario planning
- Sales and profit strategies for stronger performance
What We Do
INSIGHTS & INTELLIGENCE FOR RESTAURANTS, HOTELS AND F&B BUSINESSES
DEMOGRAPHIC & CUSTOMER UNDERSTANDING
Identify who your guests are, what they value, how they choose where to eat, drink or stay, and what your business needs to offer to attract them.
MARKET STUDIES
Assess the local market, demand drivers, hospitality trends, location dynamics and commercial conditions that could affect performance.
COMPETITION ANALYSIS
Review nearby restaurants, hotels, bars and F&B competitors to understand positioning, pricing, menus, customer experience and market gaps.
BUSINESS PLANS
Create clear business plans for new openings, repositioning, growth, investment, landlord discussions or internal decision making.
FINANCIAL MODELLING
Build practical financial models covering revenue, costs, margins, staffing, scenarios, break-even points and profit potential.
SALES & PROFIT STRATEGIES
Turn insight into action with strategies to increase revenue, improve margin, strengthen guest demand and support long-term commercial growth.
WHEN TO USE THIS SERVICE
MAKE THE RIGHT DECISIONS BEFORE YOU COMMIT
Insights and intelligence work is most valuable when the cost of getting a decision wrong is high. It gives owners, investors and operators a clearer view of the market before time, money and reputation are put at risk.
- You are opening a new restaurant, bar, hotel or F&B concept
- You are deciding whether a location or market has enough demand
- You need to understand your target guests more clearly
- You are preparing a business plan for investors, landlords or partners
- You are repositioning an underperforming hospitality business
- You are reviewing competitors before changing pricing, menus or positioning
- You need financial modelling before expansion or investment
- You want a clearer route to higher sales and stronger profit
Restaurant feasibility studies
Before you sign a lease or commit capital, we test whether a concept has a realistic opportunity in a location. We review the local market, demographics, footfall drivers, nearby competitors, pricing expectations and customer demand, then challenge the commercial assumptions behind the plan. See how we approached the Park Hyatt Zurich market study.
Restaurant and hospitality business plans
A clear plan helps with investors, landlords and your own team. Our business plans can support a new opening, a repositioning, an investment case or an expansion, covering market context, customer understanding, competitor review, positioning, financial assumptions, sales strategy and growth recommendations. Our article A Restaurant’s Business Plan looks at the thinking behind one.
Hospitality financial modelling
Financial modelling makes the commercial picture clearer before decisions are made: revenue forecasts, cost assumptions, staffing, gross margin, operating costs, break-even analysis, profit scenarios and sensitivity planning. See also the importance of understanding the P&L, your restaurant’s competition and getting your SWOT analyses right.
We provide hospitality market research and feasibility studies from our London head office, for clients in London and internationally. Read more about our London hospitality consultants.
Our Approach
A CLEAR PROCESS FOR BETTER HOSPITALITY DECISIONS
01
RESEARCH
We gather information on your business, customers, competitors, location, market conditions and commercial objectives.
02
ANALYSE
We identify the patterns, risks, opportunities and financial realities behind the decision you need to make.
03
MODEL
We translate insight into business plans, financial models, scenarios and strategic options.
04
RECOMMEND
We provide practical recommendations your team can use to make decisions, secure support and move forward with confidence.
Measurable Impact
CLEARER INSIGHT. BETTER COMMERCIAL DECISIONS.
CUSTOMERS
Understand who you are serving, what they want and how to reach them more effectively.
MARKET
Assess demand, competition, location fit and commercial opportunity before committing.
NUMBERS
Use financial modelling to understand revenue, costs, margin, break-even points and risk.
STRATEGY
Turn research into practical sales, profit, positioning and growth plans.
Paul is a highly committed, trustworthy and hard working professional, gifted with a high sense of diplomacy leading him and his business associates to the needed success.
It’s my great pleasure to know Paul on a professional and personal level, wishing him the very best of continuous success for the future and highly recommend him to anyone concerned.
— Bandar AlSulaiman, CEO at Al Mathaaq
Insights in practice
Market studies and operational reviews that gave owners the evidence they needed to decide.
Frequently Asked Questions
What is hospitality insights and intelligence?
Hospitality insights and intelligence is research and analysis that helps restaurants, hotels, bars and F&B businesses make better commercial decisions. It can include customer understanding, market studies, competitor analysis, business planning, financial modelling and sales strategy.
Can you help assess whether a restaurant location is viable?
Yes. Savvy IQ can review the local market, demographics, footfall drivers, nearby competitors, pricing expectations, customer demand and commercial assumptions to help assess whether a restaurant, bar or F&B concept has a realistic opportunity in a location.
Can you create a business plan for a restaurant or hospitality business?
Yes. Business plans can be created for new openings, repositioning, investment, landlord discussions, internal planning or expansion. A typical plan may include market context, customer understanding, competitor review, positioning, financial assumptions, sales strategy and growth recommendations.
What is included in a hospitality competition analysis?
A competition analysis can review local restaurants, hotels, bars or F&B concepts across positioning, pricing, menu structure, customer experience, reviews, visibility, marketing, strengths, weaknesses and gaps in the market.
Can you help with financial modelling?
Yes. Financial modelling can include revenue forecasts, cost assumptions, staffing, gross margin, operating costs, break-even analysis, profit scenarios and sensitivity planning. The goal is to make the commercial picture clearer before decisions are made.
Who is this service useful for?
This service is useful for restaurant owners, hotel operators, hospitality groups, investors, landlords and F&B businesses that need clearer evidence before launching, repositioning, expanding, investing or changing strategy.
Do you provide hospitality market research in London?
Yes. Savvy IQ’s global headquarters is in London and we advise restaurants, hotels and F&B businesses in London and internationally. Find out more about our London hospitality consultants.
What is a restaurant feasibility study?
A feasibility study tests whether a restaurant, bar or F&B concept has a realistic opportunity before you commit. It reviews the local market, demographics, competitors, pricing expectations and customer demand, and tests the commercial assumptions behind the plan.
Ready to make smarter hospitality decisions?
Whether you are launching, expanding, repositioning or reviewing performance, Savvy IQ can help you understand the market, pressure-test the numbers and create a clearer plan for growth.