LONDON
HOSPITALITY CONSULTANT IN LONDON
Savvy IQ are hospitality consultants with our global headquarters and strategy studio in London. We advise hotels, restaurants, bars and QSR brands on concept, brand, operations, technology, growth and strategy.
A London hospitality consultancy with a global reach
If you are searching for a hospitality consultant in London, Savvy IQ works with owners, operators, investors and hospitality groups at every stage of a project: shaping the concept, building the brand, opening the doors, improving performance and planning growth. Our London office is our global headquarters and strategy studio, and our team brings 33+ years of hospitality experience across 170+ projects and 45+ concepts developed.
We are operators at heart and strategists by nature. That means advice that is commercial and practical, written for the people who have to run the restaurant, hotel or bar the next morning.
How we help hospitality businesses in London
Each service can be used on its own or combined into a single programme of work. Read more about each one:
- Concept creation: restaurant, bar and hotel F&B concept development, from menu and beverage direction to interiors and kitchen design.
- Brand identity: positioning, naming, messaging, visual direction and the guest experience.
- F&B operations: service standards, systems, team structure and turnaround support to improve service and profit.
- Insights and intelligence: market studies, competitor analysis, business plans and financial modelling before you commit.
- Brand scaling: franchise and licence sourcing, expansion strategy, partner vetting and site feasibility.
- Tech and digitalisation: digital strategy, POS and ordering, cost control systems and technology adoption.
- Strategic advisory: owner representation, mergers and acquisitions, exit strategies and operational audits.
- Hotel advisory: asset management, operator selection, project development and acquisition support for hotel owners and investors.
Hotels, restaurants, bars and QSR
Restaurants and bars. We usually start with the concept, menu and brand, then move into operations so that what looks right on paper works on a busy Friday night. Independent owners and multi-site groups both use us, whether they are opening, repositioning or fixing a venue that is not performing.
Hotels. For hotel owners, investors and developers our hotel advisory work covers the asset, the operator and the brand, while our F&B work looks at the restaurants and bars inside the hotel. See our work with Park Hyatt Zurich and The Norman Tel Aviv.
QSR and franchise brands. For quick-service and franchise brands we help with brand scaling, franchise and licence partners, digital ordering and data. See our Burger King MENA case study.
Selected London work
A few of the London projects we have worked on, with the full story of each in our case studies:
- Bao & Bing, Marylebone: we created, launched and ran this Taiwanese street-food restaurant, from concept, menu and drinks to design, campaigns and operations.
- ICHIBUNS, Soho: concept development for a Wardour Street restaurant combining wagyu burgers, ramen and sushi with post-war Tokyo diner culture.
- Ping Pong: the rejuvenation of the London dim sum restaurant brand, covering positioning, guest experience, operations, site selection and a scalable franchise model.
- Antipodea, Richmond: operational management and pre-opening support for the third site of a Melbourne-inspired all-day brasserie.
See all of our hospitality case studies, from London to Riyadh.
Local understanding, global experience
London is where we are based, but hospitality does not stop at the M25. Alongside our London head office we work from Dubai, Sydney, Miami, Singapore, Hong Kong, Zagreb, Athens and Riyadh. That range lets us bring lessons from other markets into London projects, and the other way round.
How an engagement works
Most projects follow four stages, adapted to the size and stage of your business:
- Assess: we understand the business, the market and the numbers.
- Strategise: we set the direction and the commercial plan.
- Implement: we put the plan into practice with your team.
- Optimise: we measure, refine and keep improving.
Hospitality consultants in London: common questions
What does a hospitality consultant do?
A hospitality consultant advises hotels, restaurants, bars and food and beverage brands on the commercial and operational side of the business. That can include developing a concept, building a brand, improving operations and profitability, choosing technology, planning expansion, or advising owners and investors on strategy and transactions.
Who do you work with in London?
We work with restaurant owners, hotel operators, developers, investors, QSR brands and hospitality groups, from a single new venue to a multi-site portfolio.
Do you only work in London?
No. London is our head office, but we work internationally, with offices in Dubai, Sydney, Miami, Singapore, Hong Kong, Zagreb, Athens and Riyadh.
Can you help a restaurant or hotel that is underperforming?
Yes. Our F&B operations and strategic advisory services include operational audits, culinary and bar assessments, and turnaround strategies to improve service, margins and team performance.
How do I get started?
Get in touch through our contact page and tell us what you are working on. We will arrange a discovery call to understand your project and advise on next steps.
Looking for a hospitality consultant in London?
Tell us about your hotel, restaurant or F&B project and the Savvy IQ team will advise on the best next step.