Creating Ideas
Hospitality Solutions
Fullfilling Visions
HOTELS, RESTAURANTS, BARS & QSR
From concept creation to launch and long-term growth.
Focused on strategy, operations, and commercial performance.
CONCEPT CREATION
Concept Development
Menu Creation & Development
Bar/Beverage Development
Pricing Strategy
Interior Design
Kitchen & Bar Design
We transform ideas into successful hospitality brands and successful business models
BRAND IDENTITY
We craft hospitality brands that stand out and stay relevant.
Naming Strategy
Brand Design
Logo Design
Marketing Assets
Uniform Design
Packaging & Development Design
F&B OPERATIONS
F&B OPERAT-IONS
We optimise business with tailored strategies for growth, efficiency, and guest experience.
Culinary & Bar Assessments
Operational Management
Turnaround Strategies
Key People Recruitment
Business Assessments
Marketing Strategy & Planning
INSIGHTS & INTELLI-GENCE
We provide the research and financial clarity businesses need to grow with confidence.
Demographic & Customer Understanding
Market Studies
Competition Analysis
Business Plans
FInancial Modelling
Sales & Profit Strategies
BRAND SCALING/ PARTNER-SHIPS
BRAND SCALING & PARTNERSHIPS
We work with investors and operators looking to bring established hospitality brands into their region.
Franchise & Licensed brand Sourcing
Brand Scaling & Expansion Strategy
Partner Identification and Vetting
Site Sourcing & Feasibility Assessment
Franchise & Licence Negotiation
Development Agreement Strategies
TECH & DIGITAL-ISATION
TECH & DIGITALISATION
We bridge people and technology, identifying gaps and create clear roadmaps for integration.
Digital Strategy & Technology Assessment
POS & Ordering Solutions
Cost Control Systems
Self Control & Digital Displays
Robotics, AI & VR Technology
Implementation & Adoption
STRATEGIC ADVISORY
We provide expert guidance to drive long-term success in the hospitality industry.
Owner/Brand Representation
Mergers & Acquisitions
Exit Strategies
Asset Optimisation
Operational Audits
Brand Representation
HOTEL ADVISORY
We offer a broad range of solutions designed to help clients identify and capitalise on opportunities.
Asset Management
Project Development Services
Hotel Owner Representation
Brand Introduction
Hotel Operator Selection & Negotiation
Acquisitions Consulting
Current & Previous Clients
33 Years of Experience
Decades of hands-on leadership across the hospitality industry, blending strategy, operations and growth expertise at every level
170 + F&B Projects
Trusted by operators worldwide, from restaurants hotels, cafes and franchise groups. From single sites to global rollouts
45+ Concepts Developed
From idea to identity, creating standout hospitality brands across casual, premium and lifestyle sectors
Meet the Team
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![Black and white portrait of a man standing in front of curtains, wearing a button-up shirt.]()
Paul Sarlas
FOUNDER/CEO
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![Portrait of a bald man wearing glasses, a pinstripe suit, white shirt, and a light-colored tie. The image is in black and white.]()
Yahia Idris
PARTNER
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![Man in a suit and tie with glasses, smiling confidently with arms crossed.]()
Daniel Nunez
PARTNER
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Kostas Sillignakis
MANAGING DIRECTOR EMEA
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![Man in a suit with arms crossed, looking at the camera.]()
Dider Nahum
MANAGING DIRECTOR APAC
Offices
At Savvy IQ, we are hospitality consultants with a truly global reach.
With offices in London and Dubai, and satellite hubs across Athens, Zagreb, Miami, Sydney, Hong Kong, and Riyadh, we bring deep international expertise to every project.
Our worldwide presence means we deliver tailored solutions that connect locally, helping your hospitality venture succeed.
Ready to bring your vision to life?
Feel free to contact us via email or fill out our contact form to discuss the details for your upcoming event. We’re excited to work with you and turn your ideas into an exceptional experience!
The Ecosystem
The Hospitality Blueprint isn’t just for operators, it’s for anyone shaping the future of food, drink, and guest experience.
Each episode explores the real world of hospitality, from opening restaurants and designing concepts to driving sales, marketing smarter, leveraging technology, and leading teams that perform. It’s a behind-the-scenes look at how great ideas become profitable realities.
Built on the experience and perspective of Paul Sarlas, a lifelong restaurateur and global F&B strategist, the show cuts through the noise with practical insights, honest lessons, and stories that matter. You’ll hear what works, what doesn’t, and why the smallest operational tweaks often make the biggest impact.
No jargon. No filler. Just real conversations about how to run better businesses, lead stronger teams, and create hospitality that lasts.
