About Savvy IQ
Hospitality Consultants Based in London
We are operators, strategists, and problem solvers who live and breathe hospitality. Our mission is simple: To help great concepts thrive.
Our Story
From experience.
Built for results.
Savvy IQ was established in August 2012 by founder Paul Sarlas and a team of hospitality professionals who saw the same challenges repeated across the industry. Brilliant concepts that struggled to perform, scale, or stay relevant.
We created Savvy IQ to bridge that gap. Combining real-world operational experience with sharp strategic thinking, we partner with restaurant groups, hotels, bars, and QSR brands to unlock their full potential.
Today, we work with leading hospitality brands around the world, helping them create memorable experiences, streamline operations, and build businesses that last.
Our global headquarters and strategy studio is in London. From there, our team of London hospitality consultants advise hotel owners, restaurant groups, bars, QSR brands, operators and investors in London and around the world. Meet the team, explore our hospitality consulting services or see our work.
170+
Projects Delivered
Across restaurants, hotels, bars, and QSR brands
33+
Years of Experience
Combined senior leadership in hospitality
45+
Concepts Developed
From independent venues to global restaurant groups
Operators at heart.
Strategists by Nature.
- Hands-on operational experience across all areas of hospitality
- Data-driven strategies tailored to your brand and market
- A collaborative approach that becomes an extension of your team
- Passionate about the hospitality industry and the people in it
Our Values
Collaboration
We work alongside you as true partners, not outsiders.
Results
We focus on strategies that deliver measurable impact.
Creativity
We bring fresh ideas and innovative thinking to every challenge.
Integrity
Honest, transparent advice you can rely on.
Passion
We love hospitality and are committed to its continued success.
Our work
A few of the restaurants, hotels and brands we have helped create, open and grow.
Bao & Bing
Our own Taiwanese street-food restaurant in Marylebone, taken from first idea to full service in under ten weeks.
Services: Concept Creation / Brand Identity / F&B Operations
Ping Pong
Repositioning an established dim sum brand and building the franchise model for its international growth.
Services: Concept Creation / F&B Operations / Brand Scaling / Strategic Advisory
Park Hyatt Zurich
A market study of Zurich and new concept briefs for parkhuus restaurant and ONYX Bar.
Services: Hotel Advisory / Insights & Intelligence / Concept Creation
let’s build something great together
Your success is our ambition
Whether you are reviewing current systems, choosing new technology or planning a wider digital transformation, Savvy IQ can help you create a practical roadmap and support the changes needed to make it work.