George graduates in a BA Economics degree at the University of Greenwich. He started working his F&B career by working as a bartender in the Breakfast Group and later moved to Hakkasan as a bar manager. Later he moved to Ping Pong Group in 2005 as an Operations Bar Manager.

Geroge has been consulted on projects such as Yauatcha, Stake No Hana, Duck and Rice, Princi and Mews of Mayfair which have led to him being awarded the Best London Bartender 2011.