Strategic Advisory Services

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MASTERPLANNING

FAILING TO PLAN IS PLANNING TO FAIL

 Masterplans represent a vision and a strategic decision-making tool in explaining how a site or an area will be developed. This is especially relevant to landlords, hotels and shopping malls from a macro perspective and restaurateurs from a micro perspective. Careful master planning may be the key difference in how space-efficient a concept or area is, thus being able to attain a greater profit rate. At Savvy IQ, with more than 30 years of F&B master planning, we relish the challenge of planning your development into a truly unforgettable one. Our 4-stage master planning process ensures sites and areas are operating at maximum space efficiency with the right concepts in the right place.

Site vision

  • Understanding of the site vision
  • Area research

    Macro-level master plan

    • Total area size
    • Number of units
    • Size of each unit

      Micro-level master plan

      • Operational areas
      • Service flow
      • Bar location
      • Waiter station location
      • Size of each component

      Concept suitability

      • Feasibility study
      • Concept(s) suggestion

      Current situation definition

      • Business model
      • Mission
      • Values
      • Organisational structure

      Future goals

      • Target market
      • Products and USPs
      • Financial needs

      Implementation proposal

      • Strategy plan
      • Management process
      • New business model proposal

      GROWTH, START-UP & ROLL-OUT STRATEGY

      SUCCESS IS A FRUIT OF CONTINUAL GROWTH

      Whether your business is a one-unit outlet or a 100 location concept, Savvy IQ can kick start the growth of your business, steering you towards success and profitability. Savvy IQ looks at factors such as the business concept, target market, financial needs and the company’s employees when forming a tailor-made growth strategy to its clients. It is imperative to have a sound growth strategy from day one as an effective strategy plan takes risks, time, finance and other vital components resources into account for businesses. Failing to have a defined, structured, and detailed growth plan can be a catalyst to concept failure.

      FINDINGS & RECOMMENDATIONS

      CUSTOMER’S PERCEPTION IS YOUR REALITY

      An outside perspective and assessment on the hospitality services that are offered can reveal issues that have been “swept under the rug”. We believe that businesses should always strive to constantly improve, as trends constantly change. With our “customer journey” on site analysis, we assess the important factors such as customer greetings, sequence and quality of service, staff uniforms, website and social media, ambience and decor, procedures and more. The study will evaluate the entire concept as a whole, from concept idea and story to operational assessment and menu offering. Businesses can greatly benefit from our findings and recommendations as we aim to tackle business limitations directly to help you address them and stand out from your competitors.

      On-site analysis

      • Brand
      • Service
      • Menu
      • Design
      • Operations

        Report

        • Findings
        • Evaluation
        • Recommendation

        Area

        • Demographics
        • Crime
        • Transportation and parking
        • Traffic
        • Footfall
        • Competition

        Premises

        • Accessibility
        • Size
        • Lease
        • Existing utilities
        • Rent and premium

        SITE SELECTION

        THE SWEET SPOT

        Location, location, location. Good locations result in higher costs but doesn’t necessarily mean it’s the right location for your concept. Having the wrong location can turn a well-conceived business plan and concept into a failed one if not handled properly. Some of the determinants we take into account when assisting in finding the ideal site include demographics, traffic, footfall, transportation, parking, future development, competition and more. A poor site will have a direct effect on the concepts longevity. For this reason, finding the right location is vital.

        OWNER’S REPRESENTATION

        TAKE WORK OFF YOUR PLATE

        Allow Savvy IQ to act as your representative for your company, concepts or projects to ensure your objectives and interests are looked after. Our objective is to safeguard your business and drive results. Savvy IQ offers owner’s representation with services including business audits, lease negotiations, landlord meetings, conceptual meetings, architecture and design meetings, snag list inspections and tender representation. Without experience and technical knowledge, owners or representatives can often find their objectives and interests are delayed or are lost in translation. This can cause financial pressure and be the key factor between failure and success.

        Concept planning

        • Lease negotiations
        • Landlord meetings
        • Supplier & third-party meetings

        Concept review

        • Business audits
        • Tender evaluation
        • Architecture and design reviews
        • Punch list inspection

        Franchising strategy

        • Franchise model creation
        • Franchising brochures and documents
        • Franchising terms and conditions

        Franchising execution

        • Professional representation
        • Term negotiations
        • Territory assessment
        • Franchisee company assessment

        FRANCHISING

        ESTABLISH NEW TERRITORIES

        By franchising, the brand or concept, businesses are able to minimise growth risk whilst attaining expansion capital and increase worldwide brand recognition. Franchising into new territories can often be daunting and unfamiliar. Savvy IQ works with clients to tackle this matter by creating and managing a complete franchise solution for prospective or existing F&B franchisors. Services include professional representation, territory assessment, franchising brochures and documents and the creation of franchising terms and conditions.

        Contact Us

        Office Locations

        London, United Kingdom

        Riyadh, Saudi Arabia

        Sydney, Australia

        Athens, Greece