Concept Development


22 Wardour Street, London

Concept Development

Savvy IQ were appointed to develop the concept ICHIBUNS in 2017. From the food to anything-goes atmosphere, ICHIBUNS channels the raw energy and excitement of the rockabilly-meets-diner culture that kicked and screamed its way out of post WWII Japan. The brand is a Japan-inspired wagyu burger & ramen concept accompanied with a quirky and enjoyable surrounding. Whether your taste is for high-end indulgence or food-to-go, ICHIBUNS has something for everyone.

Savvy IQ’s involvement with this project was to directly lead and develop the concept whilst liaising with designers, consultants and other relevant professional firms of the project. Working with Studio Glitt and Spinach Branding, ICHIBUNS remains to be one of the most destinational venues to be in central London.